Content Marketing Strategy

content marketingContent is the lifeblood of your website, but not all content is created equal! Aimlessly uploading content without a clear content marketing strategy can even work against your Search Engine Optimisation (SEO) efforts, and have a negative impact on how your site ranks in search results on Google.

Content marketing strategy refers to all processes that can be undertaken to identify your website’s content needs, and to produce suitable content for it. As an experienced SEO consultant and experienced copywriter, Mark Gamtcheff can help you create content that works.

At Baker Marketing these processes include market and keyword research, calendar planning, copywriting, sourcing or creating images, and more. Such content works passively to boost search rankings, increase traffic and eventually leads to more paying customers.

SEO-focused Content Marketing Strategy

SEO-focused content must have two targets; it must be appealing and engaging to the actual visitors of a website, and it must be properly labelled, structured and organised to be suitable for search engine indexing. Just as skilled content strategists can produce “killer content” for websites, inexperienced writers can create content that can be a “kiss of death”. Plagiarised content is especially damaging to any SEO efforts a business may be conducting.

Blogging and Other Effective Content

Having an active blog is the obvious place to start with your content marketing, but there are many other types of content that can be just as effective, and can help you appeal to different customers with different needs, learning styles, and at different stages of the buying process. These include, but aren’t limited to:

  • Videos and podcasts
  • Infographics (do it yourself, use a local designer, or use Visual.ly)
  • Potentially viral memes
  • Book reviews and product reviews
  • E-books
  • Games, quizzes and competitions
  • Giveaway guides, reports and research
  • Lists, including link pages (List.ly is a great tool for this)
  • How-to guides

Contact Mark today to find out how we can help your website realise its full potential with a tailor-made content marketing strategy.

Call Mark Gamtcheff in Adelaide on 0413 022 724.

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